How we work.
&then was founded in 2016 on a simple structural idea: senior expertise on every project, and teams scaled precisely to the work. No layers, no hand-offs to the B-team after the pitch, no overhead you're paying for but never see. The people who develop your strategy are the people who design your system.
It's a model built from years inside larger corporate and agency environments — and built deliberately to fix what's slow and diluted about them. For our clients, it means annual reports, brand systems, and campaigns delivered with big-agency polish and small-studio accountability.
Proof.
Our work carries some weight behind it. We've built brand identities and visitor communications for Pursuit — the North American attractions operator behind the Banff Gondola, Columbia Icefield Adventure, and Golden Skybridge. We've partnered with the University of Calgary across ten faculties and units, from the Haskayne School of Business to the Faculty of Law, over years of continuous engagement.
We've designed alongside DIALOG, one of Canada's leading multidisciplinary design firms, and delivered corporate and investor communications — annual reports, stakeholder materials, and investment presentations — for organizations across Canada and the United States.
Agency & in-house partnerships.
We also work behind other logos. Agencies and in-house teams bring us in when a brand challenge outgrows their bandwidth or their brief — quietly, seamlessly, and with full credit to whoever needs it. If that's you, we're easy to work with and easier to explain to your client.
Our areas of expertise.
Brand development
→ Brand audit
→ Brand strategy
→ Brand research
→ Brand architecture
→ Naming
→ Brand identity design
( logos / typography / colour palettes / language / iconography / photography / illustrations / systems / templates / brand touchpoints )
→ Internal branding
→ Art direction
→ Brand guidelines
→ Brand training
Brand touchpoints
→ Corporate & investor communications
( stationery / brochures / posters / annual reports )
→ Vehicle & staff livery
→ Interior graphics & signage
→ Exterior graphics & signage
→ Website design
→ Website development management
→ Email campaigns
→ Retail & environmental design
→ Tradeshow & banner design
→ Product & packaging design
→ Advertising
→ Ad campaign identities
→ Gifts and merchandise
→ Awards & trophy design
Brands we’ve worked with.
→ Pursuit
( Banff Gondola / Columbia Icefields Adventure / Golden Skybridge / Lake Minnewanka Cruise )
→ University of Calgary
( Haskayne School of Business / School of Architecture & Planning / Hunter Hub for Entrepreneurial Thinking / Werklund School of Education / Faculty of Science / Faculty of Law / Student Experience & Support / Libraries & Cultural Resources / Nickle Galleries / Development & Alumni )
→ Institute of Health Economics
→ DIALOG
→ Innovate Calgary
→ Junior Achievement Southern Alberta
→ Leprechaun Lawns
→ A—MEDICO
→ Quantum Horizons Alberta
→ The Simpson Centre
→ Alberta RWE Consortium
→ Town of Sundre, AB
→ Elk&Owl
→ Shady Grove Bluegrass Festival
→ City of Southfield, MI
→ City of Terrace, BC
→ County of Paintearth, AB
→ Western Modular Homes
→ University of Alberta
→ University of Lethbridge
→ Contemporary Calgary
→ Localintel
→ Scarboro Community Association
→ Withington Built
