Chomp a’Lomp

Brand
identity.

&then™ Chomp a'Lomp Packaging

Reinventing the
greeting card —
with greater edibility.

Abagail and Eric are a brother sister team, who wanted to print greeting card messages on cookies. They set out to create a first to market product, with the sole purpose of making people smile.

We were engaged just after the brand strategy was defined. Abagail and Eric needed a complete brand. We needed to establish a name, design the packaging, create the content on the cookies, as well as the all brand touchpoints.

We had a wide audience range, anyone from celebrating a first birthday to someone who just broke up with their boyfriend. We had to communicate a luxury product, while also making people smile.

The name implies eating with excitement, and the logo implies little crumbs. We brought in a goat, and we had him do funny things, using derivative illustrations, to support the cookie messages. Where possible we added a touch of gold, to help elevate the brand. Each decision we made was to setup this brand, to continue to grow as peoples appetites grow for this product too.

Logo /

Colour palette /

Typography /

Iconography /

Illustrations /

Photography art direction /

Packaging /

Stationery /

Social media posts /

Website design /

&then™ Chomp a'Lomp Logo
&then™ Chomp a'Lomp Packaging
&then™ Chomp a'Lomp Illustrations
&then™ Chomp a'Lomp Social Media Posts
&then™ Chomp a'Lomp Website Design
&then™ Chomp a'Lomp Icons