FutureU – a University of Calgary Innovation@UCalgary initiative – invites students to embark on a learning journey that will inspire them to explore innovation, and support them in the discovery of their creative potential. Through experiential and community-based learning, students will be provide with opportunities to explore emerging trends and ideas, meet engaging leaders from on and off campus, develop “future” skills for the knowledge economy, and think about their place in the world beyond the classroom. Through this, they will begin inventing their future selves, and create projects that bring all of these pieces together.
We were briefed to create a provocative, edgy, current, communal, healthy, meaningful identity and campaign for the program that would make the audience feel curious, excited, inspired and empowered. These needed to work in harmony with existing Innovation@UCalgary collateral while leveraging the University of Calgary brand identity.