The Real World Evidence (RWE) Consortium is positioning Alberta to be a global leader in real world evidence generation. Research that determines clinical safety, effectiveness and value is best completed in Alberta, since we benefit from having a single health authority, one of the largest and comprehensive health data collection agencies in Canada.

Working with the Universities of Alberta and Calgary, and Alberta’s Institute of Health and Economics, an evolution of the brand identity with associated collateral was created to support the consortium. The brand successfully legitimizes Alberta and the RWE.