Balancing building efficiency with custom quality. Beautifully.

A brand new identity for Edmonton, AB based Western Modular Homes. For the last 28 years, they've been finding better ways to innovate and build multiple-section luxury homes, one piece units, two-story homes, and simple cabins.

They're now uniquely positioned in the sweet spot between high quality customization and the alluring price point that the technology of a modular approach can achieve. We designed the new identity to reflect this positioning, with a look and feel that balances premium authenticity with approachability, strength and modernity.

External signage (above).


Logo shorthand.

Business cards.

Customer handout folder.

Elevation drawing title blocks.

Staff and customer hats.